How to Win Clients on that First-Round Creative Presentation

Hero image of a diagram of 5 steps in the center. The top and bottom show sample slides.
Hero image of a diagram of 5 steps in the center. The top and bottom show sample slides.

Design school taught me how to ideate like a badass, but it never taught me how to sell my ideas. Starting my graphic design career at Bluewolf, I had to learn this first-hand when trying to articulate my design decisions to my team and colleagues beyond our creative group — marketing, sales, recruiting, you name it. Like every other tech startup, we were a scrappy team that had to…

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